What Insento actually watches.

Competitor ads

Insento reads the Meta Ad Library for every advertiser you track, so you see the creatives they are running right now rather than the ones they ran last quarter. Each creative is read by AI for three things: the angle it argues, the offer it makes and the audience it is written for.

• New creative detected, with the image or video and the full copy
• The angle behind it, in a sentence
• Which offers repeat and which get quietly dropped
• How long each creative stays live, which is the closest public proxy for what is working

Website and pricing changes

Pages you nominate are captured on a schedule and compared. A price change, a new plan, a removed guarantee or a rewritten headline all surface with the previous version beside the new one, so you are reading a diff rather than a claim that something changed.

• Pricing pages
• Landing pages and new page discovery
• Headline and positioning rewrites
• Promotions appearing and disappearing

Social and reviews: next

A dedicated social feed and review-sentiment tracking are the next two channels being built. They are not live yet, and this page will say so until they are. Social and review signals do already surface inside brand mentions when the public web discusses them.

Brand mentions

News, forums and communities are searched for your name and your competitors' names. Mentions are grouped by source and sentiment so a spike is legible at a glance instead of arriving as forty separate emails.

Alerts and reports

Every finding lands in the feed with its source. A weekly email recap collects the moves worth reviewing. Slack, battlecards and API access are not part of the product today.

• A source-linked findings feed
• A weekly recap that fits on one screen
• Every finding framed against your own brand