Built inside an agency, not a lab.

Insento is the productised version of a process that already runs every day on real client accounts.

Tomaso Digital Marketing manages paid media for a large number of businesses. Watching what competitors do is not an optional extra in that job; it is what stops a client from being undercut for three weeks before anyone notices.

The problem was that doing it properly took an analyst, and many smaller businesses could not justify one. So the agency turned the recurring checks into software and made the evidence easy to review.

Insento is that system, opened up. It is not a prototype waiting for its first user, and the alert logic is not a guess about what people want to know: it is the output of several years of finding out which alerts get acted on and which get ignored.

The company behind it is Israeli, and the product is sold internationally in US dollars.